Cookie Policy
Our cookie policy and how we use them
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners.
Types of Cookies
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period
- First-party Cookies: Set directly by our website
- Third-party Cookies: Set by external services we use
2. How We Use Cookies
Cartropic uses cookies to enhance your experience and improve our services:
Essential Cookies
These cookies are necessary for the website to function properly:
- Authentication: Keep you logged in during your session
- Security: Protect against cross-site request forgery attacks
- Load Balancing: Distribute requests across our servers
- Functionality: Remember your preferences and settings
Performance Cookies
These cookies help us understand how visitors interact with our website:
- Analytics: Collect information about page visits and user behavior
- Performance Monitoring: Track website speed and performance
- Error Tracking: Identify and resolve technical issues
- Usage Statistics: Understand which features are most popular
Functional Cookies
These cookies enable enhanced functionality and personalization:
- Preferences: Remember your language and region settings
- Customization: Save your dashboard layout and preferences
- Form Data: Remember information you've entered in forms
- Feature Access: Enable advanced features and tools
Marketing Cookies
These cookies are used to deliver relevant advertisements:
- Tracking: Track visitors across websites for advertising purposes
- Targeting: Display relevant ads based on your interests
- Measurement: Measure the effectiveness of advertising campaigns
- Remarketing: Show ads to users who have previously visited our site
3. Specific Cookies We Use
Here are the specific cookies used on our website:
Essential Cookies
cartropic_session
Purpose: Maintains your login session
Duration: Session
csrf_token
Purpose: Security protection
Duration: Session
user_preferences
Purpose: Stores your settings and preferences
Duration: 1 year
Analytics Cookies
_ga
Purpose: Google Analytics - distinguishes users
Duration: 2 years
_gid
Purpose: Google Analytics - distinguishes users
Duration: 24 hours
cartropic_analytics
Purpose: Internal analytics and usage tracking
Duration: 30 days
Marketing Cookies
_fbp
Purpose: Facebook Pixel for advertising
Duration: 3 months
ads_preferences
Purpose: Ad personalization and targeting
Duration: 1 year
4. Managing Your Cookie Preferences
You have several options for managing cookies:
Browser Settings
Most browsers allow you to control cookies through their settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
Cookie Consent Manager
When you first visit our website, you can:
- Accept all cookies for the full website experience
- Reject non-essential cookies (may limit functionality)
- Customize your preferences by cookie category
- Change your preferences at any time through our cookie banner
Third-Party Opt-Outs
You can opt out of specific third-party services:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Facebook: Adjust your Facebook ad preferences
- General Advertising: Visit the Digital Advertising Alliance opt-out page
5. Impact of Disabling Cookies
Important: Disabling certain cookies may affect your experience on our website:
Essential Cookies
Disabling these will prevent the website from functioning properly. You may not be able to log in or access your account.
Performance Cookies
Disabling these means we can't improve our website based on usage data, which may result in a less optimal experience.
Functional Cookies
Disabling these will reset your preferences and customizations each time you visit.
Marketing Cookies
Disabling these will result in less relevant advertising, but won't affect website functionality.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices:
- Notification: We'll notify you of significant changes via email or website banner
- Effective Date: Changes take effect immediately upon posting
- Review: We recommend reviewing this policy periodically
- Questions: Contact us if you have questions about any changes
7. Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@cartropic.com
Subject Line: Cookie Policy Inquiry
Address:East Lansing, MI