Privacy Policy
Our privacy policy and how we use your data
1. Information We Collect
We collect information you provide directly to us, information we obtain automatically when you use our services, and information from third parties.
Personal Information
- Account Information: Name, email address, phone number, company details
- Payment Information: Billing address, payment method details (processed securely)
- Profile Data: Preferences, settings, and customization choices
- Communication Data: Messages, support tickets, and feedback
Automatically Collected Information
- Usage Data: Features used, time spent, click patterns, search queries
- Device Information: Browser type, operating system, IP address
- Location Data: General geographic location for service optimization
- Performance Data: System performance, error logs, response times
2. How We Use Your Information
We use the information we collect for various purposes:
Service Delivery
- Provide and maintain our automotive inventory aggregation services
- Process transactions and send related information
- Send technical notices, updates, and security alerts
- Provide customer support and respond to inquiries
Improvement and Analytics
- Analyze usage patterns to improve our services
- Develop new features and functionality
- Conduct research and analytics for business purposes
- Monitor and analyze trends and user preferences
Communication
- Send promotional materials and marketing communications (with consent)
- Provide product updates and service announcements
- Respond to comments, questions, and customer service requests
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:
- Service Providers: Third-party vendors who assist in operating our platform
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Consent: When you have given explicit permission
- Aggregated Data: Non-personally identifiable statistics and analytics
4. Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards
- Encryption: Data encrypted in transit and at rest using industry standards
- Access Controls: Strict employee access controls and authentication
- Regular Audits: Security assessments and vulnerability testing
- Secure Infrastructure: Protected servers and network security
Operational Safeguards
- Employee training on data protection and privacy
- Incident response procedures for security breaches
- Regular backups and disaster recovery plans
- Compliance with industry security standards
5. Your Rights and Choices
You have several rights regarding your personal information:
Access and Control
- Access: Request copies of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data (subject to legal requirements)
- Portability: Receive your data in a machine-readable format
Communication Preferences
- Opt-out of marketing emails through unsubscribe links
- Manage notification preferences in your account settings
- Contact us to update communication preferences
6. Data Retention
We retain your information for as long as necessary to:
- Provide services and maintain your account
- Comply with legal obligations and resolve disputes
- Improve our services and conduct analytics
- Maintain business records and financial reporting
Retention Periods: Active account data is retained during your subscription. After account closure, data is typically deleted within 90 days unless legal requirements mandate longer retention.
7. International Data Transfers
Your information may be processed in countries other than your own. We ensure appropriate safeguards are in place:
- Standard contractual clauses for international transfers
- Adequacy decisions by relevant data protection authorities
- Appropriate technical and organizational measures
- Regular review of transfer mechanisms and safeguards
8. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Privacy Officer: privacy@cartropic.com
General Inquiries: support@cartropic.com
Address: East Lansing, MI